Design tips

• Include your logo
• Include a nice photo of your product (make sure it’s good quality)
• Keep it simple – don’t try to cram too much in.
• Make sure your main message is large so that people just glancing won’t miss it.
• Don’t use tiny type. Use a clean, readable font. Avoid cursive or too much italics.
• Use bright colors
• Include your website url spelled out (www.yourdomain.com)
• Include your phone number and other contact info. This can be small, but readable.

Tips to get more clicks

• Tell them to click – include “Click here” in the text.
• Buttons also help guide people to click.
• Include a call to action: “Learn More”, “Register Now”
• Include a limited time offer. “Everything 50% off until Nov. 31” “Use Coupon Code XYZ for exclusive offer (expires Nov. 31)”
• Offer something FREE if they sign up or buy before a deadline

Landing Pages

Use a landing page for your URL to provide more targeted info when they do click.

Make the URL something specific to the event: www.yourdomain.com/eventname

Important: be sure your website is responsive and will look good on a phone!

Include

• quick links to other pages in your site
• email sign up
• more images of your products
• offer a reward for clicking. At least say thank you.
• repeat the original offer / coupon code
• more information about your sale or how to use the coupon code
• social media links